Privacy Policy
PRIVACY POLICY Last Updated: 06/02/2026
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Introduction
Welcome to MelS Aesthetics. We are committed to protecting your personal data and respecting your privacy. This privacy policy explains how we collect, use, and protect your personal information when you visit our website [www.melsaesthetics.co.uk] or become a patient at our clinic.
We are a dentist-led clinic providing aesthetic and dental services. As such, we adhere to the General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the standards set by the General Dental Council (GDC).
2. Controller MelS Aesthetics is the controller and responsible for your personal data.
Contact Details:
3. The Data We Collect We may collect, use, store, and transfer different kinds of personal data about you, including:
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Identity Data: Name, title, date of birth, gender.
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Contact Data: Billing address, email address, telephone numbers.
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Health (Special Category) Data: Medical history, dental history, details of previous aesthetic treatments, medicines taken, allergies, and clinical notes.
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Technical Data: IP address, browser type (via cookies).
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Transaction Data: Details of payments and services you have purchased.
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Visual Data: Clinical photographs (before and after).
4. How We Use Your Personal Data We will only use your personal data when the law allows us to. Most commonly, we use it for the following lawful bases:
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Performance of a Contract: To register you as a new patient and deliver the treatments you have booked.
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Legitimate Interest: To provide safe and effective healthcare and aesthetic services.
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Legal Obligation: To comply with GDC regulations and HMRC tax laws.
Note on Medical Records: We process your health data for the purposes of preventive or occupational medicine and the provision of health or social care or treatment (Article 9(2)(h) of the UK GDPR).
5. Third-Party Software and Sharing We use secure, cloud-based record-keeping software to store your clinical notes and personal details.
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Practice Management Software: We use Pabau to securely store patient records. They act as a Data Processor and are contractually obliged to protect your data.
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Referrals: We may share your data with other specialists or labs only with your consent or if clinically necessary.
6. Data Retention We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for.
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Medical/Dental Records: In line with UK national guidance, we generally retain adult records for 11 years after the last entry or treatment.
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Financial Records: Retained for 6 years to comply with HMRC requirements.
7. Your Legal Rights Under certain circumstances, you have rights under data protection laws in relation to your personal data, including the right to:
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Request access to your personal data.
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Request correction of your personal data.
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Request erasure of your personal data (Note: This right is limited regarding medical records which we are legally required to keep).
To exercise any of these rights, please contact us at melshemieaesthetics@gmail.com